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Customized Web Keys

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones."

John Cage (1912 - 1992)

 

We didn’t know John Cage, but we agree with what he said.   

Truth told, however, USB web keys are not new.  They have been around for a long time.  In fact, they were ahead of their time.  You see, USB Web Keys, QR Codes, Near Field Communication Devices and other “customer engagement” tools weren’t needed when websites were not so big and consumers weren’t so overwhelmed.  But here we are.
Simply put – USB Web Keys are a GREAT way for your clients to communicate to and engage with customers.

They are simple.  They are intuitive.  They are affordable.

 

HOW DO WEB KEYS WORK?

As you can see from the fun diagram above – a USB Web Key is plugged into a computer’s USB port… the computer launches the website that was programmed on the key … the person who plugged the web key in is now exactly where the person who gave them the key wants them – LIKE MAGIC!
As for what happens when the customer gets to the website… that’s a function of the objectives of the company handing out the web keys.  Want some ideas?

YOU CAN’T PRINT MULTIMEDIA

Do you have a client who has invested time, money and strategic thinking in multimedia?  Why not suggest they include a web key in their next direct mail piece, or as an attachment to their catalog.  Or maybe they can deliver web keys to move their prospects and customers to that “you gotta see this” You Tube video.

 

WHAT’S MY ROI?

For those customers looking for a more “measurable” ROI on their premiums, this may be the perfect solution.  Instead of giving the premium, your client can give a web key that entitles them to the premium, which can be shipped after the customer plugs the web key in and provides the required information.   While their fulfillment costs will go up a bit, the total premium costs will go down (they will be giving away fewer items to more qualified targets) and their ROI will go through the roof!


FUN, FUN, FUN

If you have clients who like fun and games – they will love web keys. Imagine this…

√ 500 web keys – all look the same from the outside. √ One special web key - programmed to go to a YOU HAVE WON! page. √ Lots of people plugging the web key in (and providing name, rank, serial number) to see if they are the lucky winner! Oh yeah… make it a big prize and lots and lots and lots of people will play.

iPad anyone?

 

 

GOT TRADE SHOW PLANNERS?

Web keys are a great way for your trade show and conference organizers to get their attendees  directly to resource pages  to review and print what they want.   And remember – your client does not need to go entirely green – they can just print less and include a web key to take their attendees to more.

 

GET THEM WHERE YOU WANT THEM – FAST!

Some websites are so big, deep and confusing they almost defeat the purpose of their existence.  After all, what’s the point of creating a website to provide information if there’s so much information you can’t find it. Think Colleges & Universities!  With a web key, even the smallest of Departments can have a huge impact by taking their audience directly where they want them.

 

MORE PhRMA COMPLIANT THAN PAPER!

A USB Web Key, in its simpliest form, does just one thing.  It drives people to a website for information and education.  IT CANNOT BE USED FOR ANYTHING ELSE.   That paper flyer, on the other hand, can be folded into a paper airplane and may not comply with PhRMA code :) …  That’s right, check your client list for those who care about PhRMA compliance and get ready to write some orders!

And that should be enough.  The truth is, all you need is two or three “ideas” to discuss with your target customer.  That’s just enough to get their mind thinking about their own compelling and creative ideas to use this fun, simple, easy to deploy product to drive more meaningful customer engagement in support of their communication objectives.



Click here for the Economy Webkey Spec Sheet

 

Click here for the Premium Webkey Spec Sheet

Log in to order your own "Why Tell Them When You Can Show Them" spec sample kit!


 


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